Tuesday, January 11, 2011

It’s Not About You

So, you’re looking for a way to make some money with magic tricks, huh?  Among the magicians I know that is one of the hottest topics around. Not only is it natural, there’s also something incredibly satisfying about getting paid for doing something that you love to do.
So, once you have some good experience and you are comfortable performing the magic, how do you make some cash with it?
Well, let me ask you this first.  Did you read the post titled Getting Paid to Do Magic and do what it told you to do?  Getting paid to do magic is really about taking action.  You can’t be scared to share your magic with strangers.  You can’t be scared to try and sell yourself to someone.  You have to be willing to step out of your comfort zone and take a risk.  If you haven’t actually done the exercise in that post, click here, read the post and do what it says.  Once you’ve done that, come back and continue reading.
Alright, you’ve taken action and spent some time sharing your magic with family, friends and even some strangers.  Good for you!  That’s step #1.  In fact, you can never get enough of step #1.  Go do it some more and get some more experience.  Now, on to step #2.
Step #2 is to realize that when people pay you to do magic, it’s not about you.  Huh?  Wait a minute.  What? 
That’s right, it’s not about you.  It’s about them.  Every time I get hired to do my magic by an event planner, a restaurant, a private party, etc, it’s not about me.
Let’s think about this.  Let’s say that a mom wants to hire you for her child’s birthday party.  Why?  The reality is that she is hiring you because she thinks that by having you entertain her child and his or her guests you will make the child’s birthday extra special and super memorable.  She wants to thrill her little boy or girl.  By hiring you, it fulfills her wants and needs.
A restaurant doesn’t hire you because they love the tricks you can do for their customers.  A restaurant hires you to add value to the dining experience.  They want to make the rather lengthy wait for the food, seem like it never occurred.  They want you to keep people entertained so they don’t leave while they wait for a table in the lobby.  They want you to give the people a unique experience that they can’t get anywhere else.
A cruise ship doesn’t hire you because you can do great magic.  A cruise ship hires you because they have confidence that you can entertain their guests.  They believe that you can give the cruisers a fun experience that they will enjoy.  A cruise ship wants their guests to enjoy themselves onboard and they are hiring you to help provide that enjoyment.
Someone who stops to watch you do a street magic performance stops out of interest, but they stay because you are keeping them entertained.  They're laughing, watching intently, and enjoying the experience.  You are doing something that they find interesting, so they stick around.
It’s all about them.  When someone pays you, whether it’s in money or in their time and attention, you want to make sure that you are fulfilling their specific wants and needs.  This is the question you must ask yourself.  When someone wants to hire me, what is it they want or need?
If you can answer that question, not only will you probably get the gig, but you will also be ready to actually entertain the audience.  You’ll be able to speak “their language” and make everyone happy.
You see, it’s very easy to fall in the trap of thinking that it’s all really about you.  But if you keep in mind that the most important person in the world to someone else is themselves, then you’ll start seeing why this is such an important point.
I hope you enjoy and keep reading these posts.  As we delve further into these discussions, I’ll share specific information with you on how to work restaurants, do street magic, produce your own show, and more.  For now though, please realize that we are setting groundwork.  I want to get you in the right mindset, so when it’s time to go out there and get the show, you’re ready.  Don't worry, we'll get there.  Until next time...Make An Impact!

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